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Posted by Cheshire Steve on February 29, 2008, 4:43 am
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>
>
> > On Thu, 28 Feb 2008 10:21:50 +0000, Richard <sharkface-pilot at
>
> > toucansurf dot com> wrote:
> > ><snip>
>
> > >>Regards
>
> > >>Cynical of Wales
>
> > >Sounds as though everything is to become an 'Infomertial', just you
> > >won't necessarily be told so.
>
> > It has been that way for a long time in the print magazines anyway
> > (manufacturer loans/gives product to the mag to review, etc. etc.), so
> > whats new? You can be sure that when a new product gets reviewed in a
> > magazine, they didn't go out and buy one themselves.
>
> > All that is happening here is the application of new technology to an
> > old technique.
>
> > Regards,
> > Tony
>
> I suppose that it really depends if the "paid for" reviews are trusted
> more than the freebies. Personally I'm not convinced that a review in
> a magazine, say ME or MEW is any more trusted than the opinions of
> people I recognise as knowledgeable in a forum like this.
>
> The "pay per sale" model is the way that most of the price comparison
> engines work (Kelkoo et al) but quite how it works in such a small
> niche is difficult to predict.
> Anyway the whole concept depends upon the community content being
> compelling enough. Village Press in the US have good web forum that
> I'm certain must drive subscriptions but it's not rich on content
> aside from the forum. Given the recent improvements in MEW I look
> forward to their much awaited website launch.
>
> Regards
>
> Charles
I think you have touched on an important fact there Charles. The
internet has transformed the information available to us - bit by bit
- but the 'net' effect is huge. Before buying anything you can
discover all sorts of unsolicited and unwarranted opinions from
experts and amateurs alike.
The 'net' also has the potential to undermine some other forms of
communication, although I am sure the technology of magazine
production has enabled smaller print runs to be a lot cheaper, there
is still a need for the production of the magazine.
I expect we will continue to see a netward migration, and I think the
technology is just about there to provide an internet distribution
mechanism that allows for a reasonable charge and won't be undercut by
people sending free copies to all their friends (which I think is the
main thing holding it back).
Steve
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>Regards
>
>Cynical of Wales